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[MIPCOM Daily News #1] Tresor set to unbox Something Special’s Celebrity game show (October 19, 2022)
2022-10-22

Tresor set to unbox Something Special’s Celebrity game show 

By MIPCOM Daily News #1 (October 19, 2022)


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TRESOR TV has optioned hit Korean format Battle In The Box from Korean international format agency Something Special. pitching it to German broadcasters. "There's a very interesting mix in Korean formats between creativity and a commercial look. For us, they are the perfect partner for finding new and unique ideas," Kuehn said. The first season of the domestic ver sion of the show has already aired on Korea's MBN, and a second is on the way at the end of this year. Battle In The Box pits two teams of two celebrities against each other. Separated by a wall in a closed container, they first compete for furnishings for their space. Then in the second round they compete for the space itself: when a team loses a game, the sliding dividing wall mo ves towards them. 


"If you win, your space is getting bigger, and your opponent's space is getting smaller," Axel Kuehn, Tre sor's managing director, said. He added: "It's a unique set-up, a mix between reality and game show." Jin Woo Hwang, president and exe cutive director of Something Special said: "Tresor TV is one of the very top partners for developing and localising Korean formats. All the formats Tresor TV has brought in become a huge success in German territories. The understanding, the expertise and the approach of Tre- sor TV has been greater than our expectations. This is a perfect opportunity."


Tresor's creative team will now tweak and adapt the format before pitching it to German broadcasters. "There's a very interesting mix in Korean formats between creativity and a commercial look. For us, they are the perfect partner for finding new and unique ideas," Kuehn said. The first season of the domestic ver sion of the show has already aired on Korea's MBN, and a second is on the way at the end of this year.


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